Visual storytelling is changing every day because of the change in formats, platforms, and the way we consume videos. Filmmakers have to adapt to the dominance of social media platforms and mobile devices, and the main requirements are ‘vertical’ and ‘short’. In this context, the short promo documentary is a growing genre because companies want to tell their story to a wide audience. The paradox is that viewers don’t mind spending time on the screen when the topic interests them. Long-format filmed podcasts, YouTube interviews, training, and educational stuff prove that people still love long horizontal videos. The same happens in advertising. We forget the quick ads because they don’t leave a mark, and the scrolling process eats them up. Breaking the chains Back then, the corporate video was the chosen genre to represent a company. They usually looked very similar and were not very appealing to watch. It was more a video geared for internal use, presentation, tradeshows, etc. than for the final customer. More renowned companies could afford a TV commercial to reach customers, but in the end, both formats were well-defined due to the limited distribution platforms. Things changed around 2010 when the DSLR revolution marked a significant shift, empowering filmmakers outside the mainstream with the opportunity to experiment with new formats and create diverse works. Production became more affordable because many people with good ideas could access gear. These people did not necessarily come from the advertising or filmmaking world, which brought a breeze of fresh air....
Published By: CineD - Monday, 29 July